What is the average base salary of a sales manager in the United States in 2025?
If you’ve been planning on taking up a sales manager’s job in the United States, then you’ll also want to weigh the advantages of the salary attached to the job. In 2025, it is given that, on average, a sales manager would earn about $139,447 per year without taking commissions and bonuses into account.
How do allowances and additional compensation affect a sales manager’s total earnings?
Beyond the base salary, as a sales manager, you may also receive additional compensation that can increase the total amount you earn. This additional pay can include:
- Bonuses: Performance-based incentives that reward managers for meeting or exceeding sales targets.
- Commissions: A percentage of sales revenue attributed to the manager’s efforts or their team’s performance.
- Profit Sharing: A share in the company’s profits, aligning the manager’s interests with the company’s success.
When considering these allowances, the total compensation for a sales manager can reach up to $167,660 per year.
How does experience influence a sales manager’s salary?
Experience plays a crucial role in determining a sales manager’s salary. Here’s a general breakdown:
- Entry-Level Sales Managers: Typically earn between $60,540 and $80,720 per year.
- Mid-Level Sales Managers: With several years of experience, can expect salaries ranging from $100,000 to $135,000.
- Senior Sales Managers: Seasoned professionals often see earnings between $120,000 and $180,000, especially when factoring in bonuses and commissions.
Which industries offer the highest salaries for sales managers?
The industry you are working in as a sales manager can, to a large extent, affect the amount of money you earn. For example, if you are a sales manager in the professional, scientific, and technical services sector, you can earn a lot more money than a sales manager in the retail or wholesale industry.
How does location affect a sales manager’s salary?
The location of where you work as a sales manager affects the amount you can earn. States like California, Massachusetts, and New Jersey pay sales managers more because of the cost of living in these cities and the demand for more sales managers.
How do company size and responsibilities impact a sales manager’s earnings?
The size of the company and the number of responsibilities can also affect your earnings as a sales manager. For example, at Walmart, market managers responsible for more than a single store location have seen their base pay increase from $130,000 to $160,000, with the total possible pay, including stock awards and bonuses, amounting to $620,000.
