You know how exciting it is when your favorite grocery chain opens up right where you need it most? Well, get ready—Aldi is planting its flag in the middle of Midtown Manhattan. The discount supermarket chain revealed that its next location will be smack on 42nd Street, inside The Ellery, a brand-new residential building in Times Square. We are talking about roughly 25,000 square feet of grocery goodness, right where all the action is.
It is an exciting moment, and Aldi is positioning itself to stand tall alongside big players like Walmart, Target, and Costco.
Why does Times Square matter for a new Aldi?
You might be wondering why Aldi chose Times Square. This may be the reason behind their decision:
- Super-central location: Times Square is one of the busiest, most iconic spots in New York City. People live, work, and commute here daily.
- Convenience for residents: The Ellery is a luxury residential building, so having Aldi steps away from home makes shopping a breeze.
- Strategic competition: By locating in Times Square, Aldi is clearly throwing down the gauntlet in the race with Walmart, Target, and Costco to be your go-to for prices you like.
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What is the expansion plan behind this move?
Let me break it down in simple terms. This Times Square store isn’t just one more location—it anchors a huge expansion strategy:
- Back in February 2025, Aldi unveiled a plan to open over 225 new stores around the U.S.—their biggest surge ever.
- On top of that, they aim to reach 800 new stores by 2028, making it one of the fastest growing retailers for households watching their budgets.
- The Times Square opening, expected by 2026, is a key milestone in that sweep of new locations.
What are Aldi’s promises for shoppers here?
If you have shopped at Aldi before, you know the drill: great items, low prices. Here’s what the company is saying about this particular store:
- Affordability: You will still find Aldi’s everyday low prices to help you save—every single day.
- Simplicity: The store layout and checkout process are designed to get you in and out fast.
- Quality: Aldi offers a curated selection of fresh produce, pantry staples, and its own private-label brands, all held to a high standard.
Chris Daniels, Aldi’s regional vice president, said that “opening our first store in the heart of Manhattan will be an important milestone for Aldi, as we continue to expand access to affordable, quality groceries in the most sought-after locations across the country.” It is clear that this store is meant to bring that familiar Aldi experience right into the city’s core.
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How will Aldi challenge Walmart, Target, and Costco in Manhattan?
Now, here is where things get interesting. Each of these big chains offers something a little different:
- Walmart brings general merchandise and groceries, but large stores are few in Manhattan.
- Target offers style and household items plus groceries—but you pay a bit more.
- Costco has bulk deals, but requires a membership and typically isn’t super central for daily runs.
Aldi, by contrast, will offer:
- Walk-in convenience —no membership required, right in Times Square.
- Affordable everyday groceries, without compromising on quality.
- Fast, efficient shopping, perfect when you are on the go or just grabbing essentials.
That kind of setup can appeal to locals and commuters alike.
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