October is shaping up to be one of Amazon’s biggest shopping months yet. If you have heard rumors about Prime Day 2025 happening again in October, you are right to be excited. Here’s exactly when the deals will begin, how long they last, and what you should watch out for so you do not miss a bargain.
When is amazon prime day (october) 2025?
Amazon has officially announced that Prime Big Deal Days 2025 (often referred to as October Prime Day) will run October 7–8.
The sale starts at 12:01 a.m. Pacific Daylight Time on October 7 and ends at 11:59 p.m. PDT on October 8.
That makes it a 48-hour event — shorter than Amazon’s summer Prime Day in 2025 (which lasted four days) but still packed with big savings.
However, you need to keep in mind that in some countries, the event window differs. But if you are shopping in the U.S., watch out for those two days—7th and 8th of October.
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When do the discounts start (early deals)?
You do not have to wait until October 7 to see bargains. Amazon has already started rolling out early deals ahead of Prime Big Deal Days 2025.
These early deals sometimes feature steep markdowns on electronics, home goods, beauty items, and Amazon devices.
Here’s what is happening now:
- Amazon has published a preview of “8 of the best early deals you can shop right now.”
- Shoppers can already find deals on Amazon devices such as Echo Dot, Fire tablets, and more.
- Some fuel and grocery-related discounts tied to Prime are also active leading up to sale days.
If you see something you really want, it may be worth grabbing early — some deals may not last until October 7.
Until what day in october will deals and bargains continue?
For U.S. shoppers, the official Prime Big Deal Days discounts wrap up when the clock strikes 11:59 p.m. PDT on October 8.
After that, you may still see post-sale offers or leftover markdowns, but the major push of the event ends there. In other words: October 8 is your last real shot at the headline deals.
After October 8, Amazon shifts focus toward Black Friday, Cyber Monday, and holiday shopping events. So many of the advertised Prime Day bargains will end, and pricing may begin to climb again.
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What to expect and how to prepare
Here are a few pointers to get ready:
- Join or activate Prime: Only Prime members get access to Prime Big Deal Days. If you are not already a member, now is the time to sign up or use a free trial.
- Make wish lists and set alerts: Save items ahead of time so you can jump when they go on sale.
- Watch early deals: Some items might see their biggest discounts before the main event.
- Check your time zone: Sales go live based on Pacific Time, so know how that translates where you live.
- Be ready on October 7–8: That is when the main wave of deep discounts hits across all categories.
