A sweet surprise for candy lovers
There isn’t an official “M&M’s season,” maybe, but for many, these chocolate treats are synonymous with the cold months. From the original holiday commercial where Red and Yellow meet Santa Claus to the pleasure of baking cookies filled with M&M’s, the brand has been a tradition during seasonal celebrations. However, M&M’s are no less tasty during the hot summer, springtime days, or any day you want something sweet.
And now, fans have even more to shout about. This fall, the Mars Wrigley brand is introducing a brand-new flavor that is here to stay: Honey Roasted Peanut M&M’s. While some of its limited-time cousins fade away at the end of the season, this new flavor is placing its name among the ranks of permanent flavors.
Why honey-roasted peanuts?
Peanut M&M’s is one of the most widely used flavors in the M&M’s family. The perfect combination of peanut crunch and milk chocolate smoothness has been a hit with people for generations. The company has experimented with other peanut flavors in the past—like last year’s Toasted Holiday Peanut M&M’s with cinnamon, vanilla, spiced sugar, and caramel—but there hasn’t been a lot of year-round options for peanut fans. The sole year-round option right now is Dark Chocolate Peanut M&M’s.
That’s why this new product is so exciting. Honey-roasted peanuts already have a huge following because of their salty-sweet flavor. Combining that with the candy coating and smooth milk chocolate of M&M’s seems like the next natural step.
What makes the flavor special?
The Honey Roasted Peanut M&M’s introduces roasted peanuts that have a honey glaze spread on them before they’re encased in the classic milk chocolate and vibrant shell of M&M’s. The honey adds a gentle sweetness to the peanuts that combines perfectly with the saltiness in the nuts. Top this with the luxurious chocolate, and you have a flavor that’s deep but not overwhelming.
The combination makes the candy convenient. You can snack on them a handful at a time, top ice cream with them, or mix them into cookie dough for an upgraded dessert. It’s the kind of flavor that feels festive but is otherwise easy to consume any time of the year.
Rolling out nationwide
The news is better than just the flavor—these are not one-hit wonders. Honey Roasted Peanut M&M’s are going on sale throughout the country starting this month, and they will not be a temporary fixture. So no scrambling to buy them all up before they disappear from shelves. Where you are does not make a difference if it is near a big-box retailer, a grocery store, or a convenience store—you should be able to locate them in the candy aisle.
They’ll be sold in sharing-size bags, which is perfect for splitting with friends—or keeping all to yourself if you’re feeling extra sweet-toothed.
Early fan reactions
Even before the official launch, there are already a few fans of sweets who have gotten the latest flavor, and the reviews are good. On Facebook, one friend joked, “I could eat a whole bag of these in a second.” Another fan begged straight up to M&M’s, “Yes, hello M&M’s… would you just send me a pallet load, thanks?”
On Instagram, fans have also shown their love, with some vowing to “buy them all” at their neighborhood store. According to the buzz, these Honey Roasted Peanut M&M’s would be a staple snack in no time.
A permanent for candy lovers
In recent times, M&M’s has rolled out several limited-edition flavors—from brownie-bite-flavored bites to holiday seasonal twists. While most of them were new experiments, fans generally despised them when they disappeared after a few months. With Honey Roasted Peanut M&M’s, that disappears. This one is officially here to stay, providing candy lovers something different to indulge in whenever the urge arrives.
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The bottom line
For anyone who enjoys a mix of salty, sweet, and chocolatey goodness, the Honey Roasted Peanut M&M’s are a dream. They capitalize on the success of the traditional Peanut M&M’s but with a honey-kissed flavor that sets them apart. And, most importantly, you don’t have to fret about them being some sort of seasonal treat because this flavor is now a permanent member of the M&M’s family.
So the next time you’re at the candy store, look for the yellow and purple box. You can bet once you taste them, you’ll want to pick up an extra bag—or two.
