There is a new name making waves in the Texas grocery scene, and no—it is not Walmart or Trader Joe’s. It is Joe V’s Smart Shop, and locals in Dallas and surrounding areas are already calling it a game changer.
Joe V’s is owned by H-E-B, a brand that Texans already trust. But this new store is designed to deliver low prices without cutting quality. You still get many H-E-B favorites—like their fresh tortillas, guacamole, and in-house brands—but in a format focused on affordability and efficiency.
If you are someone who wants solid groceries at low prices, without giving up flavor or freshness, Joe V’s might be your new go-to spot.
Where is the newest Joe V’s smart shop opening?
The latest Joe V’s just opened at 7700 Samuel Blvd. in Dallas on March 26, and it is already drawing in crowds. This store is 55,000 square feet—a bit smaller than a typical H-E-B—but it still packs in a wide selection of essentials.
This is actually the second Joe V’s location in the Dallas Metroplex. The first opened last summer on W. Wheatland Road, and a third store is already in the works for Irving.
Texas shoppers, especially in North Texas, are welcoming these stores with open arms.
What makes Joe V’s smart shop different from walmart or Trader Joe’s?
Here is why people are choosing Joe V’s over bigger national chains like Walmart or Trader Joe’s:
- Focused on low prices – Every inch of the store is designed to keep costs down.
- Popular H-E-B products – Even though it is a different name, the quality is what you would expect from H-E-B.
- Efficient store layout – Easier to navigate, which makes quick trips even quicker.
- Texas-owned and operated – Many locals like that they are supporting a business based right in their home state.
Walmart may have the size, and Trader Joe’s may have the brand quirks, but Joe V’s offers a practical balance that fits real household budgets.
How many Joe V’s smart shops are there in texas?
Right now, there are 11 Joe V’s locations across Texas, with most of them near Houston. But with this recent push into North Texas, that number is growing quickly.
H-E-B is not slowing down either. Since 2022, they have opened seven full-sized H-E-B stores in the Metroplex and are building six more—with a total investment topping $168 million.
By 2026, shoppers in places like Tarrant County and Dallas will have even more access to both H-E-B and Joe V’s stores.
Is Joe V’s smart shop part of a bigger grocery trend?
Absolutely. With rising food prices, shoppers are looking for alternatives that still offer quality but save money. Joe V’s is answering that call. You might say it is the next generation of discount grocery shopping, built for the modern Texas household.
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