A new star in the Costco bakery aisle
Costco’s bakery section has become legendary for its oversized pies, seasonal treats, and wallet-friendly prices. Shoppers often flock to the warehouse giant just to see what new creation is waiting in the bakery case. Recently, the buzz was all about the return of the massive $5.99 pumpkin pie. But now, Costco fans have something brand new to talk about—a dessert tray that has shoppers filling their carts.
The latest addition? Costco’s Variety Dessert Bars, a 32-pack of sweet indulgence that has already won rave reviews online.
What’s inside the new dessert pack
The Variety Dessert Bars offer four different flavors, ensuring there’s something for everyone at the table. For $19.99, you get:
- Chocolate brookies – a rich combination of brownies and cookies.
- Wild berry macaroons – chewy, fruity, and colorful.
- Macaroon Madness bars – sweet, coconut-based bites for macaroon lovers.
- Pecan caramel brownies – nutty, gooey, and indulgent.
At roughly $0.62 per bar, the pack delivers not just on flavor but also on value. For families, parties, or even stocking the freezer for later, the deal is hard to beat.
Social media is buzzing
The news of this dessert launch spread quickly, thanks in part to Laura Lamb of the popular Instagram account @costcohotfinds. In her video, she praised the tray, saying, “The Costco bakery has a new dessert like I’ve never seen before.” She described the bars as “unbelievably soft, rich, and so good.”
Costco fans were quick to agree. One Instagram user commented, “I just got these and they are all AMAZING! Best Costco dessert so far!” Another wrote, “These are SO SO good!!! Just tried yesterday!”
Others had practical tips, like freezing portions to make them last longer—or to keep temptation at bay. Many shoppers also pointed out that this tray could be perfect for holiday gatherings, birthdays, or potluck parties.
Why shoppers love Costco desserts
Part of the charm of Costco’s bakery items is that they’re built for sharing. From the oversized muffins to the famous sheet cakes, everything is big, bold, and designed to feed a crowd. The Variety Dessert Bars fit right into that tradition. With 32 pieces, it’s a dessert solution that saves time in the kitchen while making sure everyone has a treat they like.
And Costco doesn’t just stick to the basics. The company often rolls out unique flavors or regional favorites, giving shoppers a reason to keep checking back. For loyal fans, discovering a new bakery item feels like uncovering a little treasure.
Great for entertaining—or saving for later
For families that don’t want to finish 32 desserts in a week, freezing is an easy solution. Several fans on Instagram mentioned storing them for quick after-dinner treats or pulling them out for a future gathering. Since the bars are individually portioned, it’s easy to grab just one or two when a sweet craving strikes.
At less than 70 cents per bar, this tray also makes sense for budget-conscious shoppers. Compared to bakery desserts from regular grocery stores or local cafes, the price point is hard to match.
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The bottom line
Costco’s new Variety Dessert Bars are more than just another bakery item—they’re a conversation starter and a crowd-pleaser. With four flavors packed into one tray, plenty of value for the price, and glowing reviews from early buyers, it’s no wonder this dessert has caught everyone’s attention.
So whether you’re planning a party, filling up the freezer for easy desserts, or just curious about the latest Costco buzz, this is one bakery item worth checking out. Just be warned: if history repeats itself, it might not stay on shelves for long.
