Adidas has confirmed that starting November 1, subscription updates will be rolled out automatically for U.S. customers. These changes will affect the brand’s popular adiClub membership program as well as the Adidas Running app, which millions of Americans use to track workouts.
In an email sent to members, the company explained that the terms and conditions of the adiClub program will be simplified to make them more “complete, and accessible.” Adidas has also made it clear that while the subscription process is being adjusted, the features that users currently enjoy in the running app will remain in place.
Which Adidas customers are affected by the new rules
The updates directly impact U.S. customers who:
- Are signed up for the adiClub membership program
- Use the Adidas Running app with either free or premium features
- Previously paid for separate premium subscriptions within the running app
According to the company, the Adidas Running app will no longer offer separate premium subscriptions. That means if you have been paying $9.99 a month or $49.99 a year for premium access, those standalone plans will disappear after November 1. Instead, app features will be tied to adiClub membership.
For most members, this means less confusion since everything will be rolled into a single program. However, it also means you need to pay attention to your membership level and points if you want access to certain benefits.
What is Adidas adiclub
If you are not already familiar with it, adiClub is Adidas’ global membership program. In the U.S., you must be at least 13 years old to join, and members under 18 need parental consent.
The program gives you the chance to earn points when you spend money or log workouts through the Adidas Running app. Those points can then be redeemed for discounts, exclusive products, or even event invitations.
Here is a quick breakdown of the levels:
- Level 1: 0–999 points—access to exclusive members-only trainers and apparel
- Level 2: 1,000–3,999 points—special savings on Adidas products
- Level 3: 4,000–11,999 points personalization like adding names and numbers to select items
- Level 4: 12,000+ points—invitations to Adidas sporting events, parties, and access to limited-edition products
Every dollar you spend equals 10 level points and 10 points to spend, making it relatively simple to climb levels if you are a frequent shopper or active user of the app.
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What happens to adidas running app features
The Adidas Running app is popular among runners, hikers, and even people who just want to track workouts at home. The app has more than 170 million users worldwide and supports over 90 sports and activities, from cycling and marathon training to yoga and weightlifting.
Some of the features include:
- A voice coach for guided runs
- Access to leaderboards for motivation
- Detailed running stats and history
- Structured training plans
- Community challenges
Adidas stressed in its message to users that none of these features are going away. Instead, access will now be tied to adiClub, which means your points and membership level will determine what extras you can unlock. The company wrote, “The content and features you love in the adidas Running app will stay the same, only their accessibility changes.”
Why Adidas is making the change
Adidas says the goal is to simplify the experience for customers. Previously, someone could be an adiClub member and also pay separately for premium access to the running app. Now, everything will be rolled into a single system, making it easier to manage.
Adidas explained in its email, “You can just sit back, relax and plan your next run.” That is a hint that the brand wants users to focus more on the fitness benefits of the app and less on confusing subscription details.
The change also reflects the growing importance of adiClub, which had more than 303 million users across 50 countries as of 2022. By tying app features directly to the membership program, Adidas is encouraging more users to engage with adiClub and stay loyal to the brand.
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