Spotify is reportedly thinking about raising its subscription prices in numerous foreign markets this summer, thus ending its subsidized model across several countries. The Financial Times reported that users in Europe and Latin America could see their monthly individual subscription price increase by around €1 ($1.14) as early as June.
This price rise is, however, not expected to include the U.S., which remains Spotify’s largest market and which raised its prices in June 2024. This is all part of Spotify trying to be profitable since reporting its first full-year operating profit in 2024.
Big increases in price have already troublesome europe
Some European countries have already begun feeling the effects of price rises. Premium individual accounts went up by 18% to €12.99 in the Netherlands and Luxembourg; family plans jumped by 22% to €21.99; and Duo, which allows two users under one account, increased 20% to €17.99.
Modest price rises occurred in Belgium: individual plans rose 9% to €11.99, while family plans rose 17% to €20.99. Student plans in all three countries went up from €5.99 to €6.99.
Spotify is running a three-month free trial in the countries impacted by the new prices for new users during the period.
A countermeasure against industry pressure
For a long time, the industry has been pushing streaming services to increase prices. They say that music subscriptions, in fact, have not increased with inflation or competed with video streaming services such as Netflix.
In addition to its usual subscription hikes, Spotify has now added an extra level, which may prove to be “Music Pro” or “Super Premium,” complete with enhanced special features exclusively for superfans at a new price level of up to $6 on top of that. CEO Daniel Ek spoke of such plans last year, while copies of premium offerings were also being rolled out by other competitors, such as Apple, Amazon, and YouTube.
Analysts state that making exclusive features, like getting an early preview of the music, might lead users to upgrade. Still, the risk remains: will users pay more for what has long been a $10-per-month experience?
Shifting towards profit
This price increase follows a very financially successful year for Spotify. In 2024, the company patented a return of operating profit of €1.4 billion ($1.495 billion), overturning a loss of €446 million from the previous year. It also reported earning its shareholders about €5.50 per share versus a loss of €2.73 in 2023.
Strong financial results caused by the upbeat economics have also raised investors’ confidence, leading to stocks flying high by soaring to an all-time high of $648.32 in February 2025, while its CEO Daniel Ek has sold nearly $800 million worth shares since mid-2023.
Because Spotify looks to generate more revenue per subscriber, this very likely means that subscribers worldwide will soon be paying relatively much more-inaugurating a different era in which music streaming might be priced closer to that for video-based equivalents.
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