If your living room is crying out for a new lamp or your kitchen could use some serious shelf therapy, HomeGoods has heard your plea. The beloved home décor retailer just announced a burst of store openings this August, proving that brick-and-mortar isn’t just alive—it’s thriving.
A retail comeback story
Retailers have had a rough few years. High inflation pushed shoppers to think twice before splurging on that extra-fancy throw pillow. Many stores downsized or closed entirely, but HomeGoods isn’t backing down. Instead, it’s doubling down—literally—on expansion.
The chain, which first opened its doors in 1992 and is headquartered in Framingham, Massachusetts, has been busy growing alongside its sister stores TJ Maxx and Marshalls. All are part of the TJX Companies family, a group that knows a thing or two about turning bargain hunting into a lifestyle.
Where to find the new HomeGoods stores
Here’s where you can score fresh finds and discounted treasures:
- 1534 Butterfield Road, Downers Grove, Illinois
- 1463 University Drive, Burlington, North Carolina
- 3200 Columbus Center, Columbus, Indiana
And the excitement doesn’t stop there. On August 21, a fourth store will open at 123 Grey Street, Suite 20A, in East Aurora, New York. If you’ve been waiting for an excuse to refresh your space, this is it.
Why now?
According to TJX Companies CEO Ernie Herrman, these aren’t isolated openings. This year’s game plan calls for at least 1,300 new stores worldwide. In retail speak, that’s an aggressive expansion—and a major vote of confidence in shoppers’ willingness to step away from online carts and back into physical aisles.
For HomeGoods fans, that means more chances to score unique décor pieces without scrolling endlessly on your phone. (Besides, no online shopping algorithm can replace the thrill of stumbling upon that perfect velvet ottoman you didn’t know you needed.)
Beyond the shelves
The new stores aren’t just about more square footage. They’re part of a broader trend among retailers to reinvent the shopping experience. While competitors focus on e-commerce, companies like TJX are betting big on foot traffic by refreshing layouts, improving in-store selection, and turning every aisle into a treasure hunt.
The move also comes amid other retail shake-ups. Bed Bath & Beyond has re-entered the scene with a new store and discount coupons, while Walmart recently agreed to pay a multimillion-dollar settlement over billing errors. In other words, the home goods market is buzzing, and everyone’s competing to win your next shopping trip.
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What it means for shoppers
For the everyday customer, this expansion translates to simple perks:
- More stores, less driving. You’re less likely to cross state lines just to grab that new set of wine glasses.
- Fresh inventory. New locations often get a surge of never-before-seen merchandise.
- The thrill of discovery. HomeGoods’ secret sauce has always been its unpredictable selection—no two stores are ever the same.
And with TJX Companies’ ambitious global target, don’t be surprised if there’s a HomeGoods coming soon to a shopping center near you.
The Big Picture
Retail experts say this expansion is a sign that in-person shopping is far from obsolete. While online shopping remains convenient, many consumers still crave the tactile experience of walking through a store, touching fabrics, testing furniture sizes, and stumbling upon deals too good to pass up.
As Herrman put it, this wave of openings isn’t just about filling shelves—it’s about creating opportunities for people to connect with products in real life. For HomeGoods loyalists, that’s music to the ears… or maybe just the sound of a new wind chime swaying on your soon-to-be redecorated porch.
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