Hello Kitty meets Starbucks
What requires three apples, has a red ribbon, and is the newest family member of Starbucks? Hello Kitty — the globe’s most beloved character, loved for being cute and sweet.
Starbucks collaborated with Hello Kitty parent Sanrio on a new initiative all about kindness, friendship, and a little nostalgia. The Hello Kitty limited-edition collection, debuting November 6 at Starbucks in the United States and Canada, brings the warmth of the season together with Hello Kitty’s kawaii style.
“For more than 50 years, Hello Kitty has brought people together across cultures and generations,” said Sanrio, Inc. Senior Vice President of Brand Management and Marketing Jill Koch. “Her universal message of friendship and acceptance and her instantly recognisable look continue to captivate fans around the globe.”
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A match made in nostalgia
According to Kap Pitarys, Starbucks’ director of U.S. merchandise, this partnership felt completely natural. “Starbucks and Hello Kitty have strong fandoms and deep roots in culture,” he said. “Interestingly, both were born in the 70s—Hello Kitty in 1974 and Starbucks in 1971. We’re excited to bring back that nostalgic vibe this holiday season.”
The tone of this collection, “Together in Fun Forever”, is that these two brands represent fun, friendship, and warmth. It’s a share-of-positivity partnership that encourages consumers to share the joy of friendship with every cup of coffee or adorable collectible being shared.
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In the collection
Starbucks | Hello Kitty Collection is the fun, gift-quality merchandise that Hello Kitty fans won’t be able to get their paws on fast enough while supplies last. From cosy drinkware to treasured keepsakes, here’s what’s coming beginning Nov. 6:
Boxed plush ($34.95) – Hello Kitty’s sporting her own Starbucks green apron with the red bow and everything to spread smiles. Boxed up, it’s ready to give.
Ceramic mug ($32.95) – White 16-ounce mug features the red silicone bow on the handle and the cute slogan “Together in Fun Forever”.
Stainless steel cold cup ($32.95) – Spacious room for your venti iced latte in this 26-ounce cold cup with plenty of room for whipped cream.
Water bottle ($29.95) – 20-ounce stainless steel water bottle with Hello Kitty embracing the mug and the snug slogan.
Acrylic cold cup ($24.95) – Clear 24-ounce cup with bright graphics of Hello Kitty and Tiny Chum, her bear, surrounded by coffee beans.
Stainless steel tumbler ($32.95) – 12-ounce hot or cold beverage tumbler, Starbucks green color and fun design.
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And of course, no Starbucks configuration would be complete without special-edition gift cards. Here, fans can indulge in physical and digital or purchase a Hello Kitty-shaped card with at least a $10 load.
