Dollar General is making a big step to help consumers who are struggling with higher costs. This summer, the retailer will be cutting prices on more than 1,000 everyday items. It’s one of the biggest price drops in company history.
If you regularly shop there, this is actual weekly savings—if you buy groceries, household supplies, or personal hygiene products.
What’s getting cheaper?
Dollar General reports that 40% of the products in the most critical departments will be cheaper. Here are the kinds of products that will see a price cut:
- Groceries: Canned food, shelf-stable foods, and some refrigerated foods
- Health: Vitamins, allergy medicine, and other over-the-counter medications
- Necessary household items:
- Hygiene personal care: Shampoo, body wash, deodorant, toothpaste, and toothbrushes are on sale
These aren’t a final, deep end-of-season clearance—they’re here throughout the summer, and maybe longer if they do well.
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Why are they doing it?
Dollar General is trying to win back customers. The chain has found that consumers are buying just the necessities and cutting back on extras. That is what has been affecting their business:
- Inflation: Consumers now have fewer dollars to spend than they used to
- Stiff competition: Stores like Walmart, Aldi, and Family Dollar are offering lower prices
- Inventory and staffing issues: Certain rural Dollar General locations, especially, have found it difficult to stock a full shelf
- Making fewer trips to shop: Consumers are making fewer trips to shop as they attempt to stretch their money
Because the majority of Dollar General’s consumers don’t have much money to spend, the company understands that it must continue to be cheap.
Examples of new prices
Even though the company hasn’t come out with the complete list, this is some of what they have already discounted:
- Canned vegetables: Down from $1.00 to $0.85
- Store-brand diapers: From $7.50 to $6.75
- Laundry detergent (name brand Good & Clean): Down from $5.00 to $4.25
- Family-pack toothpaste: Down from $2.25 to $1.99
These small nicks and cuts can add up big in the long run, even if you’re just buying one.
What else is Dollar General doing?
Aside from cheaper prices, the store is also dedicated to other ways of luring you back time and time again:
- Safer stores and better employee training
- Lower-priced store-brand products are now more than 20% of what you find on the shelves
- A mobile coupon plan that sends discounts and reminders to your phone
- Enhanced store layouts with signs to help you scan the best deals quickly
Final thoughts
If you’re watching your spending this summer, Dollar General’s new lower prices might help stretch your budget. Be on the lookout for yellow tags and special signage showing which items are now cheaper—and keep checking in, because more price drops could be on the way.
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